Excuse my rough photography but I thought I would take some happy snaps of our new developments that have arrived from India - remember the screen printing mill! Well the samples have come out fabulous and I am really excited to be working on a new collection of table linen after so long. Our new range has been inspired by our AURA bed linen designs and is looking a treat! Let me know what you think!
Wednesday, February 24, 2010
Sunday, February 21, 2010
Our new AURA Winter 2010 catalogue is now ready! Follow the link to view the catalogue and let me know what you think! We have received some great feedback on the new look and feel and overall theme of the catalogue which uses some cool strong graphics to highlight the new collection of audacious large scale patterns, fabulous textures and unapologetic colours!
Friday, February 19, 2010
Our new AURA Notebooks have finally arrived! - our lovely little A5 sized notebooks are covered in our Winter 2010 bed linen collection fabric - Spot & Rhumba - with faintly lined paper and a thin black velvet book marker! check them out here....
Tuesday, February 16, 2010
Above a very cool shot themed on London style featuring our AURA Love cushion in Chilli! I really like the deep Blue wall.
Styled on Modern Baroque and featuring our Sienna Bed Linen (above)- The March issue of Real Living has just hit the shelves and the above 2 shots are from their new Bedroom feature.
The shoot was styled by the very talented Marie Nichols and if you would like to check out the rest of the shots or Marie's Mood boards she created visit her blog wholelottalovely.
Monday, February 15, 2010
Thursday, February 11, 2010
Beautiful shades of purple and Mauve.
Never too many colours to choose from!
Beads that have been all strung together awaiting being attached to something wonderful!
I have just returned from India and the above images are just a few showing you the work that is behind making our wonderful AURA cushions. Our Master Craftsman above creates beautiful and intricate sampling for new ranges as we wait! We have just started working on Summer 2011 and I am pretty excited as it is looking great!
Monday, February 8, 2010
Sunday, February 7, 2010
Hundreds of used screens - if they are not used for reprints they re use the metal frames by re stretching them.
All the screens are hand drawn for colour separation - this is a very unique skill to be able to create the screens - they have to recreate each tiny mark and line on artwork sent to them. They could do it by photograph but say that these guys skills are so good that they prefer to continue to hand do it - brilliant!
One of the many screens that where made for our new table linen sampling.
Colour matching pantones!! Yes believe it or not and they do a fantastic job getting the colours right.
And finally the hand Screen printing in action.
I thought I would show you some images from my visit to a hand screen printing factory in Delhi. It was an interesting day to see that they are still hand printing basically how we did at Uni but on a huge scale.
These guys have some amazing skills and will be hopefully printing our new table linen collection for Summer 2011!
Saturday, February 6, 2010
Friday, February 5, 2010
Out and about in the Markets in Delhi shopping for scarves - I met some lovely Kashmiri Men - always helpful! And exquisite product - I was told about a new Indian delicacy that a friend had discovered - stuffed chilli that was fried and then eaten in a sandwich of butter toast - apparently it was "orgasmic" I will let you know!