New AURA Table linen development for Summer 2011

Excuse my rough photography but I thought I would take some happy snaps of our new developments that have arrived from India - remember the screen printing mill! Well the samples have come out fabulous and I am really excited to be working on a new collection of table linen after so long. Our new range has been inspired by our AURA bed linen designs and is looking a treat! Let me know what you think! 

New AURA Winter 2010 catalogue

Our new AURA Winter 2010 catalogue is now ready! Follow the link to view the catalogue and let me know what you think! We have received some great feedback on the new look and feel and overall theme of the catalogue which uses some cool strong graphics to highlight the new collection of audacious large scale patterns, fabulous textures and unapologetic colours!

New Myer Emporium Magazine

Images from the new Myer Emporium Magazine, I think Myer do a fabulous job with their Emporium magazine - finally a large retailer that is putting out a decent Mag/Catalogue. Featured is our AURA Sienna bedlinen which is available from selected Myer stores now. 

New Notebooks just arrived

Our new AURA Notebooks have finally arrived! - our lovely little A5 sized notebooks are covered in our Winter 2010 bed linen collection fabric - Spot & Rhumba - with faintly lined paper and a thin black velvet book marker! check them out here.... 

Thanks Real Living Magazine

Above a very cool shot themed on London style featuring our AURA Love cushion in Chilli! I really like the deep Blue wall.

Styled on Modern Baroque and featuring our Sienna Bed Linen (above)- The March issue of Real Living has just hit the shelves and the above 2 shots are from their new Bedroom feature.

The shoot was styled by the very talented Marie Nichols and if you would like to check out the rest of the shots or Marie's Mood boards she created visit her blog wholelottalovely.

Obey Obey!!

What can I say! Obey apparently! Very cool pillowcases...

Amazing stuff from Jimmy Martin UK - the company has been producing one off pieces since 2004 - inspired by the "decedent and quirky"... I love the Pug dog chair..

Sequins & Beads

Beautiful shades of purple and Mauve.

Never too many colours to choose from!

Beads that have been all strung together awaiting being attached to something wonderful!

I have just returned from India and the above images are just a few showing you the work that is behind making our wonderful AURA cushions. Our Master Craftsman above creates beautiful and intricate sampling for new ranges as we wait! We have just started working on Summer 2011 and I am pretty excited as it is looking great! 

Bring on the Love

Loving this - here is a gorgeous shot of our AURA Love designer cushions - just in time for Valentines day! Bring on the Love I am hoping my man has remembered!

Hand screen printing

Hundreds of used screens - if they are not used for reprints they re use the metal frames by re stretching them. 

All the screens are hand drawn for colour separation - this is a very unique skill to be able to create the screens - they have to recreate each tiny mark and line on artwork sent to them. They could do it by photograph but say that these guys skills are so good that they prefer to continue to hand do it - brilliant!

One of the many screens that where made for our new table linen sampling. 

Colour matching pantones!! Yes believe it or not and they do a fantastic job getting the colours right.

And finally the hand Screen printing in action. 

I thought I would show you some images from my visit to a hand screen printing factory in Delhi. It was an interesting day to see that they are still hand printing basically how we did at Uni but on a huge scale.

These guys have some amazing skills and will be hopefully printing our new table linen collection for Summer 2011!  

Indian Architecture

Walking around the streets of Delhi I spotted some amazing Architecture - these houses are stunning - they are new but using the same old stonework techniques that where actually used at the Taj Mahal - hand carved stone inlay work - this stone is sandstone while the Taj stone is Marble.

Shopping in Delhi

Out and about in the Markets in Delhi shopping for scarves - I met some lovely Kashmiri Men - always helpful! And exquisite product - I was told about a new Indian delicacy that a friend had discovered - stuffed chilli that was fried and then eaten in a sandwich of butter toast - apparently it was "orgasmic" I will let you know! 

Off to India

On my way to India - very excited to see my Indian friends and find lots of lovely new inspiration for our Spring/Summer 2011 collection!

Be Bold in the Bedroom! Our new Winter collection has just arrived!

Dark and handsome, Spot broods like Heathcliff in his boudoir. "Come, lie with me, he whispers, proffering a languid seduction of Caviar on Midnight Navy. His motives are unknowable and his appeal is irresistible.

Our brand new AURA Winter 2010 Lifestyle collection has arrived - featured above Spot in Caviar & Potent Purple, and Rumba in Peacock & Flame. I hope you like our new look styling - personally I love it but I am biased!